[caption id="attachment_2897" align="aligncenter" width="550"]

Photo Credit: www.kenburkey.com[/caption]
You might be asking yourself, "What's a personal brand?" A personal brand is one line of key traits that embodies who you are. This idea was developed by Rachel Greenwalt in her book, "Find a Husband After 35." Coming up with this line is tough because of how complex our personalities can be, but your personal brand should highlight your best qualities. After people come in contact with you, they should always leave you or your online profile knowing your most interesting traits.
For instance, let's say your favorite traits about yourself are that you are world-traveler, health enthusiast, and golfer. On your online dating profile your byline would be "World-traveling, health enthusiast, golfer." This is just an example. You can pick any three traits for this, but be mindful about wording, because your photos and words are the only way people decide if they want to talk to you online. Express your personal brand through photos by posting pictures of yourself on your travels or while on the golf course. You should always reinforce your brand in some way.
In person, your personal brand should be used like a commercial. As you talk to someone you are interested in, sprinkle in your personal brand. Don't blurt it at random, but as the different parts of your brand fit the conversation. If the topic of traveling comes up, be sure to state some of the exotic locations you have been to. If you discuss things you do for fun, talk about your love for golf and how much fun it was playing last weekend. Talking about food? Be sure to highlight how much you love food and enjoy coming up with fun ways to make healthy dishes taste great. Don't feel pressure to mention every part of your brand, but try to do so, when it makes sense.
The easiest way to share your brand without being awkward, is to have something to say, when people ask you tell them about yourself. You should already know how you would answer this question. Remember, you want the person to leave knowing your favorite traits about yourself. Tell them enough to get them interested in getting to know more about you.
To learn more about personal branding and how to create your personal brand take a peek at "Find a Husband After 35" by Rachel Greenwalt. Don't let the title deter you. There are great ideas for how to market yourself in the dating world for people of all ages and many of the tips are applicable to men as well.
Until next time, good luck!
One on One and
Eight at Eight